MONARCH DENTAL OFFERS TO COMPLETE DENTAL WORK OF INDIANAPOLIS-AREA PATIENTS AFFECTED BY ALLCARE DENTAL CLOSURE

AND PROVIDES DISCOUNTED CARE FOR TRANSITIONING PATIENTS

01/19/2011 • Monarch Dental, a provider within the network of Smile Brands Inc, the nation’s top provider of business support services to dental groups in the United States, today announced it will take in Indianapolis-area patients left mid-treatment in their care after the closure of Allcare Dental and will offer discounted services to Allcare patients seeking a new provider.

Many dental procedures are done over an extended period of time. If care is not completed within the treatment schedule the patient is left with a painful condition or one that will further deteriorate over time. Monarch Dental is offering to see Allcare patients within one to two days from the point of their phone call to ensure they are receiving the proper care. They are also offering a complimentary exam and X-rays (regularly $124 - $197) to transitioning Allcare patients plus $100 off diagnosed services*. Patients will only need to provide proof in the form of a receipt or a dental plan to receive the offer. Monarch Dental also guarantees all Allcare patients will qualify for a minimum of $500 in financing (with valid ID and checking account).

“We are concerned over the amount of patients that are left midstream in their care and the dangerous and painful condition that leaves them in,” said Steve Laudicino, Smile Brands Inc., Area Vice President. “We had a patient enter our network who was left stranded by the closure who was mid-treatment in receiving dentures needed as the result of teeth lost due to chemotherapy. These cases will be given top priority. Additionally, there are a large number of patients in this market that are simply going to need care over time and need to find a new provider and we want to make sure they know they are welcome here.”

Smile Brands offices provide families with a convenient, comfortable environment where they can receive the latest in comprehensive, quality dental care. Nearly one million people a year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service general and cosmetic dental care, and specialty services such as orthodontics at affiliated Smile Brands’ offices.

For more information on Smile Brands Inc, and to find a location in your region, visit www.smilebrands.com.

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of support services to dental groups in the United States. Smile Brands Inc. provides comprehensive business support services so dentists can spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice. Smile Brands Inc. services support more than 1,100 dentists and hygienists practicing in over 310 Bright Now! Dental, Monarch Dental, and Castle Dental offices in 17 states.

Nearly three quarters of a million people a year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands’ offices.

Based in Irvine, Calif., Smile Brands Inc. and its affiliated dental offices combined employ approximately 4,200 people nationwide. For more information, visit www.smilebrands.com

*Only valid once per person. Expires 12/31/11. Not redeemable for cash or credit. Insurance patients: offer applicable for non-covered procedures only.

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