Monarch Dental expands in Dallas, Texas

Monarch Dental now providing 'Smiles for Everyone' in the Dallas/Ft. Worth Area

01/11/2010 • Smile Brands Inc., the nation’s leading provider of business support services to dentists, announces the grand opening of a new Monarch Dental in The Colony at Josey Lane.  Located at 4770 State Highway 121, Suite 100 in the Lewisville Towne Center, the office provides families with a convenient, comfortable environment where they can receive the latest in comprehensive, quality dental care. 

The opening of The Colony at Josey Lane office continues the progressive growth strategy of Smile Brands Inc. which is to provide “Smiles for Everyone” by bringing quality, affordable dental care to local neighborhoods.  Other Monarch Dental offices that have opened in the Dallas / Ft. Worth-area include offices in Arlington, Burleson, Cedar Hill, Corinth, Dallas, Ft. Worth, Keller, Lake Worth, Mansfield, McKinney, Waxahachie, Murphy, Plano, Little Elm, Rowlett, Weatherford, and Frisco.  The in The Colony at Josey Lane opening marks the 18th Monarch Dental office built from the ground up since January 2004. 

The office is equipped to provide prompt, efficient dental care, and offers general dentistry, preventive care, children’s dentistry, and specialty care services including orthodontics (braces), oral surgery, periodontics, endontics, and LUMINEERS BY CERINATE® (a patented, contact lens-thin - approximately .2 mm - super translucent porcelain veneers that offer a painless way to permanently whiter, perfectly aligned teeth in two to three visits).  Monarch Dental accepts most insurance plans including Medicaid and offers a dental discount program for patients without insurance.  The office is open Monday through Friday from 8:00am – 5:00pm. 

Good dental habits can positively affect overall health, so the dentists and professional staff value their role in helping patients maintain and/or improve their patients’ total wellness.  Monarch Dental’s Kenneth M. Henderson, a graduate of Meharry Medical College School of Dentistry, has been practicing dentistry for over three years.  When asked about his approach to patient care Dr. Henderson explains “If a patient feels comfortable and well informed about what is going on in his/her mouth, then my job is easy.”  In his spare time, Dr. Henderson enjoys volunteering and working in the community, playing basketball and listening to music. To celebrate the grand opening, the office is offering $100 Off Dental Services* and $99 Exam, X-Rays & Cleaning**.  Prospective patients can call the Monarch Dental office at 972-963-9900 or toll-free 1-800-MONARCH (1-800-666-2724) to schedule appointments. 

For patients who do not have dental insurance, the Monarch Dental offices offer the ConfiDent® dental discount program.  The dental discount program makes dental care affordable to individuals and families without dental insurance through a 25% discount on general dental services and a 20% discount on specialty services where available (percentage off Usual Customary Fees – UCF).

About the ConfiDent® Dental Discount Program

The ConfiDent® program is not an insurance plan.  There are no benefits payable to enrollees, nor does ConfiDent® compensate dental care providers for services they may render to employees.  ConfiDent® is not an insurer, guarantor, or underwriter of any services provided under the program or of any payments to providers.  Enrollees arrange for needed dental care, including payment directly with the dental care provider.  Enrollees are responsible for the entire cost of the dental care and ConfiDent® shall in no event be liable for any payment to a provider accessed under the program.

About Smile Brands Inc.

Smile Brands Inc. and its wholly owned subsidiaries provide business support services to more than 300 Monarch Dental, Bright Now Dental, Castle Dental and Newport Dental offices in 18 states.  Smile Brands‘ mission is to manage the time-consuming business functions of running dental practices, enabling dentists to devote virtually all of their time to quality patient care through superior service and value. Smile Brands Inc. handles business support services such as finance, sales and marketing, information technology, human resources, purchasing and real estate development, while dentists retain responsibility for all clinical matters.  More than two million people yearly take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands’ offices. 

Based in Santa AnaCalif., Smile Brands Inc. and its affiliated dental offices employ approximately 4,200 people nationwide.  For more information, visit



LUMINEERS BY CERINATE® are developed by California-based Den-Mat Holdings, LLC, a leading manufacturer and marketer of advanced cosmetic and restorative dental products and laboratory services. Den-Mat Holdings’ products and services allow dentists to reserve, restore and enhance patient’s teeth without the requirement for anesthesia, extensive cutting, drilling and tooth removal that have characterized dentistry in the past. This revolutionary type of dentistry not only focuses on superior esthetic results, but on patient comfort and convenience as well. LUMINEERS® BY CERINATE are the only porcelain laminates that are strong, reversible, and have a proven record of over 20 years of clinical success. LUMINEERS BY CERINATE provide exceptional results, taking worn, misshapen teeth and transforming them into a naturally beautiful and radiant smile.  Den-Mat currently has more than 680 employees and manufactures a complete line of more than 200 cosmetic and restorative formulations. The company services approximately 40,000 dentists worldwide, and offers variety of educational seminars and marketing support services for dentists. For additional information, please visit

* Offer is valid at the Josey Lane office only, can not be combined and is subject to change.

** Regular price $297 includes an exam, x-rays, and routine cleaning (in the absence of periodontal disease) only. Valid for one new, cash patient on initial visit only. Offer is subject to change.


Call 844-800-7645
Walk-in and emergency appointments are welcome.
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