Our Story

Monarch Dental is part of the Smile Brands Group Inc., one of the largest providers of support services to general and multi-specialty dental groups in the United States based on number of dental offices.

We are guided by the principle: “Smiles for Everyone®”. This allows dentists to spend more time caring for their patients — and less time on the administrative, marketing and financial aspects of the dental practice — while benefiting from a lower cost structure. As such, our affiliated dental groups can provide greater flexibility in pricing their dental services competitively within their local market. 

Our dental offices are located in highly visible retail locations, and feature extended office hours for affordable and comprehensive dental care. 

Smile Brands Inc. was founded in 1998 through the acquisition of three West Coast support services organizations and grew through the acquisitions of Monarch Dental in February 2003 and Castle Dental in June 2004.


smile Brands Logo

As the industry leader, Smile Brands Inc. supports approximately 350 affiliated dental offices throughout 17 states under the brands of Bright Now! Dental, Castle Dental, Monarch Dental and Newport Dental. Each location enjoys the strength, support and expertise of clinical and business support services. The advantage of participation in a network is that it allows doctors to provide top-notch dental care to nearly one million patients each year. Visit the Smile Brands corporate website.


Bright Now! Dental offices began in California, Washington and Oregon in 1998. There are now nearly 190 affiliated Bright Now! Dental locations throughout the following states:

Arizona California
Colorado Florida
Indiana Maryland
Ohio Oregon
Pennsylvania Virginia

Castle Dental Logo

Castle Dental offices started in Houston, Texas in 1981. There are now nearly 70 affiliated Castle Dental offices throughout the following states:


Monarch Dental Logo

Monarch Dental offices first opened in 1987 in Dallas, Texas. There are now more than 100 affiliated Monarch Dental offices throughout the following states:

Arkansas New Mexico
Texas Utah

Newport Dental Logo

Call 844-800-7645
Walk-in and emergency appointments are welcome.
+ © 2016 Smile Brands Inc. All rights reserved. Bright Now! Dental ®, Castle Dental ® and Monarch Dental ® are Registered Servicemarks of Smile Brands Inc. The Bright Now!, Castle and Monarch names and logos may not be reproduced by any means or in any form whatsoever without express written permission from Smile Brands Inc.

The material contained on this website is offered as information only and not as professional advice. Users should consult their own dental professionals for such advice.

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